Say goodbye to the searchable web
SEO’s strategic value is quickly fading as Google’s growth slows and its prominence in distribution slides away. In its place, Facebook has become the wiring hub of the connected Web — a new “home base” alternative to Google’s dominance of the last decade. … And with this change, the nature of the relationship between users and publishers is being altered fundamentally — and perhaps forever.
— Ben Elowitz for All Things D, "The Web is Shrinking. Now What?"
This is an important, provocative essay that, true to its point, I discovered through a connection (Steve Rubel) rather than through search. Elowitz argues persuasively that we’ve already passed the tipping point from the searchable Web (or the “document Web”) to the “social Web” (and implicitly, the walled-garden Web).