We know that great content comes from great authors, and we’re looking closely at ways this markup could help us highlight authors and rank search results.
— Othar Hansson for Google’s Webmaster Central blog, “Authorship markup and web search”
Journalists, care to comment?
“[T]he real reason to participate in any marketing activity, including Facebook and others, is to generate a customer. That point of view gets overlooked in favor of the “see how many fans you can get” social media game. … [T]urning followers into leads and converting those leads into profitable business is the real reason to spend time and money in any tactic.”
— John Jantsch, The Only Reason to Participate in Social Media